DTC Growth programme
Your site and your Amazon account sell the same products to the same people, usually through different agencies, on separate numbers that never meet. The decisions that matter, meaning what to spend, where, and on what, are made without ever seeing the whole picture.
From £3,500/month. No lock-in after month three.
One programme. A shared commercial goal.
The connected view
A customer sees your Meta ad on Thursday, thinks about it, and buys on Amazon on Sunday because that is where their card details already are. Meta records no conversion. Amazon records an organic sale. You conclude Meta is not working and cut the budget. Amazon sales then fall the following month for reasons nobody can explain.
It runs the other way too. A discount or a Lightning Deal on Amazon pulls buyers off a site where the same order would have carried better margin and produced an email address you own. The Amazon number goes up, the blended number goes down, and no report shows it.
This is the most common expensive problem we see in brands doing well on both channels, and it is structural rather than anyone’s fault. Two agencies, each optimising honestly against the metric they are given, will produce it every time.
Amazon Attribution exists and connects the two. Almost nobody uses it. We set it up in the first fortnight, and from there you can finally see which paid media is driving marketplace sales, and stop paying for the ones that are not.
Included in the monthly fee. Individual channels can be bought on their own, and the linked pages price them separately.
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Commercial measurement
Channel ROAS is the number most agencies report and the easiest one to improve dishonestly. Shift budget toward retargeting and branded search and every channel’s ROAS rises while total profit falls. It happens constantly and it is almost never deliberate.
We report blended contribution: total revenue across site and marketplace, less cost of goods, less all advertising, less fees. One number that cannot be improved by moving money between channels, because it already counts all of them.
It requires your cost of goods, and we will ask for it in week one. An agency working without it is optimising to a proxy and calling it performance.
Selected results across the agency
European Luggage Brand
Return on ad spend
10x
UK Home & Garden Brand
Return on ad spend
10x
Pan EU Watersport Brand
Return on ad spend
10x
Client names withheld under confidentiality agreements. Selected individual outcomes; results vary by brand and engagement.
Ask any agency how long its longest-running client has been with it, and how many accounts it lost last year. A good quarter matters. A sustained relationship tells you something different.
Selected agency clients
Four channels, one job each: turn spend into signal. No bloated retainers, no service you don’t need.
Weeks 1–2
Cost of goods collected, server-side tracking checked, Amazon Attribution connected, blended contribution baseline agreed in writing. Nothing meaningful changes until we can measure whether it worked.
Weeks 2–6
Usually tracking gaps, branded search cannibalisation, broken or missing email flows, and paid budget sitting on audiences that were converting anyway. Unglamorous, and it is where the fastest return sits.
Weeks 6–12
Creative testing cadence established, CRO programme running, prospecting scaled against blended contribution rather than channel ROAS. First full review at day 90 against the week-two baseline.
Ongoing
Monthly profit review, quarterly strategy, and a standing view on where the next marginal pound is best spent, including when the answer is Amazon rather than the site.
One fee covering every channel in scope. Ad spend is paid directly to the platforms and is never marked up.
Bought separately the two programmes come to £6,000. Together they are £5,000, because running both is less work than running either in isolation. One set of numbers, one strategy, and no time spent reconciling two agencies’ reports. The difference reflects what the work actually costs rather than a discount we are offering.
Larger accounts and catalogues are quoted individually. We will tell you on the audit call which band you fall into before you have to ask.
It works when
It does not when
If the right-hand column describes you, say so on the call. There are cheaper and better-suited options, and we would rather point you at one than take a retainer that will not work.
Yes. Each channel is priced on its own page and works as a standalone engagement. The programme exists because most brands eventually want the channels talking to each other, but there is no requirement to start there and we would rather you bought one thing that works than five you did not need.
No. Percentage pricing pays an agency more for spending more of your money, which is the opposite of the job. Flat fee, and recommending you cut spend costs us nothing.
Development and design are quoted separately rather than bundled, because they are project work with a different shape and it would be dishonest to fold them into a monthly retainer. We will happily work alongside whoever builds your site, or recommend someone.
Then we will say so, and the money moves. That is the practical benefit of one team seeing both channels. The recommendation is not constrained by which contract it falls under.
Server-side tracking where it is available, plus blended contribution as the primary measure precisely because platform-reported attribution is unreliable. We treat channel-level numbers as directional and the blended number as true. Anyone claiming precise multi-touch attribution in 2026 is selling you a model, not a measurement.
We assess it against your category, audience, available budget and current platform access. A test should have a clear measurement plan and a defined budget. We will give you a straight answer about whether it belongs in your channel mix.
Agency credentials
Recognition and platform partnerships from our work across ecommerce and digital marketing.
Premier Partner
Business Partner
Partner
Partner
Partner
Credentials displayed under PSi DigiTech, our previous agency brand. View the original site ↗
Paid media, email, site conversion and, if you sell there, your marketplace position, reviewed together. Findings written down and ranked by what they are worth. About a week.
You keep it either way. Hand it to your current agency if you want to.
Start a project
Tell us about your brand. You get a written audit of your advertising, site and marketplace position, ranked by what each fix is worth.
No charge. About five working days. We reply within one working day, Monday to Friday, 9:00 to 18:00 UK.
London, UK
71–75 Shelton Street
Covent Garden, London, WC2H 9JQ
Ahmedabad, India
DTC & ECOMMERCE GROWTH AGENCY
Services
Agency
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