A UK travel brand with a strong marketplace presence had a Shopify store that was stuck — high traffic, flat sales. Here’s how we rebuilt the account and turned it into a predictable growth engine.
Client
Services
Platform
Headline result
The client was a well-known name in online marketplaces — but their own Shopify store, the channel they actually controlled, wasn’t pulling its weight. Traffic was healthy. Revenue wasn’t following.
The account was optimised for clicks, not for profit: broad targeting spread thin across too many campaigns, no clear view of which products or audiences actually drove margin, and a checkout experience that was quietly leaking conversions at every step.
Without reliable attribution, every reporting conversation started from guesswork instead of data – making it impossible to know what to scale and what to cut.
We rebuilt the account from the ground up rather than optimising campaigns that were structurally broken. The approach was full-funnel by design — media, site experience and retention working as one system instead of three separate workstreams.
01
Rebuilt the entire Google Ads account structure around profit per SKU, not click volume – consolidating fragmented campaigns into a clear, measurable hierarchy.
02
Introduced clean, first-party attribution so every pound of spend could be traced to actual revenue, not last-click guesswork.
03
Ran a structured CRO programme against the highest-drop-off steps in checkout, testing changes against real conversion data rather than opinion.
04
Layered in retention automation so new customers acquired through paid media were converted into repeat buyers, compounding the return on every campaign.
Within the engagement, the rebuilt account turned an underperforming store into one of the client’s strongest-performing channels.
£11M
From a Shopify store that had previously plateaued despite strong marketplace brand recognition.
10x
Achieved by restructuring the account around profit, not raw click volume.
Full-funnel
Paid media, CRO and retention automation working together rather than in isolation.
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Tell us about your brand. You get a written audit of your advertising, site and marketplace position, ranked by what each fix is worth.
No charge. About five working days. We reply within one working day, Monday to Friday, 9:00 to 18:00 UK.
London, UK
71–75 Shelton Street
Covent Garden, London, WC2H 9JQ
Ahmedabad, India
DTC & ECOMMERCE GROWTH AGENCY
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