A small Shopify store doing roughly £10K a year had a good product and almost no system behind it. We rebuilt the funnel end-to-end – site, conversion path and paid media – and grew it into a £7M+ brand.
Client
Services
Platform
Headline result
The brand had a genuinely good product and a small, loyal customer base — but the store itself was working against them. At roughly £10K a year in revenue, growth had effectively stalled.
The Shopify theme was slow, generic and unconverting: a templated layout that didn’t reflect the brand, a checkout path with unnecessary friction, and no clear structure guiding a first-time visitor toward a purchase.
What little paid traffic existed was landing on pages that weren’t built to convert it — so every pound of ad spend was doing less work than it should have.
Rather than patching the existing site, we rebuilt the funnel from the ground up — design, conversion path and acquisition working together instead of three disconnected pieces.
01
Redesigned the Shopify storefront from scratch with a UX/UI built around how the brand’s customers actually shop, not a generic template.
02
Rebuilt product and checkout pages around a structured CRO programme, testing and removing friction at every drop-off point.
03
Layered in data-led Google Ads once the site could actually convert the traffic it received, rather than scaling spend into a leaky funnel.
04
Iterated continuously post-launch, using real conversion data to keep compounding gains rather than treating the redesign as a one-off project.
Once the funnel could actually convert, growth compounded quickly – the same brand, the same product, working through a system built to sell.
£7M+
Grown from a store doing roughly £10K a year before the rebuild.
8x
Achieved through a full UX/UI redesign and ongoing, data-led CRO.
Full rebuild
Design, conversion path and paid acquisition built to work together, not in isolation.
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Tell us about your brand. You get a written audit of your advertising, site and marketplace position, ranked by what each fix is worth.
No charge. About five working days. We reply within one working day, Monday to Friday, 9:00 to 18:00 UK.
London, UK
71–75 Shelton Street
Covent Garden, London, WC2H 9JQ
Ahmedabad, India
DTC & ECOMMERCE GROWTH AGENCY
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