A private-label health and pharmacy brand had its Amazon account suspended over compliance flags – freezing revenue overnight. We got it reinstated and, within six months, scaled it to £100K in monthly sales.
Client
Services
Platform
Headline result
The brand sold private-label supplements and health products through Amazon — a category where compliance is unforgiving. A restriction flag on their listings led Amazon to suspend the account entirely, cutting off revenue with no warning.
Health and pharmacy-adjacent products sit under some of Amazon’s strictest advertising and compliance restrictions, which meant a standard reinstatement appeal and a standard relaunch plan weren’t going to be enough — both needed to be built around the specific rules governing this category.
Every week the account stayed suspended was lost revenue and slipping search rank the brand would have to claw back on relaunch.
We treated this as two problems in sequence – get the account back, then rebuild visibility from zero – rather than rushing a relaunch before the underlying compliance issue was actually fixed.
01
Diagnosed the exact compliance flags behind the suspension and rebuilt listing documentation to meet Amazon’s health-category requirements before filing the appeal.
02
Submitted a structured reinstatement appeal addressing each flagged issue directly, rather than a generic plan of action.
03
Once reinstated, rebuilt product listings and SEO from scratch – the account had lost all organic ranking during the suspension.
04
Launched a compliant Amazon PPC strategy calibrated to the category’s ad restrictions, prioritising profitable keywords over broad visibility.
Month 1
Compliance fixes filed and account appeal approved.
Months 2–4
Listings, SEO and PPC rebuilt from zero visibility.
Months 5–6
Profitable keywords scaled to reach £100K/month in sales.
From a fully suspended account to £100K in monthly sales in six months — without cutting corners on the compliance requirements that caused the original suspension.
£100K
Scaled from a suspended, zero-revenue Amazon account within six months.
6 months
Reinstatement, relisting and PPC scale-up completed inside a single two-quarter window.
Compliant
Listings and ad strategy built around the category’s compliance rules, not around it.
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Tell us about your brand. You get a written audit of your advertising, site and marketplace position, ranked by what each fix is worth.
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Ahmedabad, India
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