A fragrance brand was losing the Buy Box on its own listings — undercut by unauthorized sellers, hit with repeated policy flags it hadn’t caused, and stuck in a price war it never chose to fight. Here’s how we stabilised the account and made it profitable.
Client
Services
Platform
Headline result
The brand operated in a fragrance category plagued by unauthorized resellers – third parties buying stock through grey channels and relisting it below the brand’s own price, hijacking the Buy Box on the brand’s own listings.
Because these unauthorized sellers weren’t following the brand’s own compliance standards, their listings repeatedly triggered policy violations that landed on the brand’s account health – flags the brand hadn’t caused but still had to fight.
Caught between a price war it didn’t start and a compliance record it didn’t control, the account’s profitability and stability were both under threat at once.
We treated the unauthorized-seller problem and the profitability problem as one system, not two separate fires – you can’t scale ad spend profitably on a listing you don’t fully control.
01
Enrolled and enforced Amazon Brand Registry protections to identify and report unauthorized sellers operating on the brand’s listings.
02
Ran test purchases and documentation to build a clear enforcement case against hijackers, rather than relying on one-off complaints.
03
Rebuilt account health standing by directly addressing the root cause of repeated policy flags, instead of appealing each violation individually.
04
Once Buy Box control was stable, launched a profitability-focused PPC strategy the brand could finally scale with confidence.
With unauthorized sellers removed and the listing under the brand’s own control, the account moved from constant firefighting to stable, profitable growth.
Buy Box
Unauthorized sellers reported and removed through Brand Registry enforcement.
Account health
Repeated violations tied to unauthorized sellers stopped once those listings were shut down.
Profitable
Ad spend could finally scale once the brand controlled its own listings and pricing.
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Tell us about your brand. You get a written audit of your advertising, site and marketplace position, ranked by what each fix is worth.
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Ahmedabad, India
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