QuestMoor Pharmacy wasn’t a new seller struggling to get started – they’d already engaged multiple agencies to grow their eBay presence and had seen only minimal movement. The potential was there; nothing had been able to unlock it.
Three specific problems were holding the store back: persistent sales stagnation despite repeated efforts, thin profit margins caused by poorly optimised PPC campaigns burning budget without return, and a large catalogue that wasn’t converting proportionally – success was limited to a small handful of products while the rest of the range sat idle.
The store also looked the part of an underperformer: generic presentation that didn’t stand out in a crowded eBay marketplace against sellers with stronger visual merchandising.