Account health & reinstatement
Appeals, plans of action and compliance work for Amazon sellers facing deactivation, suppressed listings or withheld funds. We will tell you honestly whether we think your case is recoverable before you pay anything.
Monday to Friday, 9:00–18:00 UK. Emails outside those hours are read first thing the next working morning, and every enquiry gets a reply within one working day. Appeals are time-sensitive, and the first 72 hours matter more than most sellers realise.
Enforcements cleared in five weeks.
A compliance-only engagement.
Sellers use “suspended” for six different things, and they are not equally serious. What you have determines the route, the paperwork and how long it takes.
01
The ASIN is live but not buyable, normally over a missing attribute, an image compliance issue or a category requirement. Often fixed the same day once the exact cause is identified.
02
A single listing removed for a policy or complaint reason: inauthentic, condition, safety or restricted product. Needs a targeted appeal with supporting documentation, usually supplier invoices or compliance certificates.
03
A brand or rights holder has filed against you. The appeal route often runs through them rather than Amazon, and a retraction from the complainant is usually worth more than anything you write in Seller Central.
04
The whole selling account is down. Requires a plan of action that identifies root cause, corrective action and prevention, in Amazon’s expected structure. Vague or apologetic appeals get rejected and each rejection makes the next one harder.
05
Disbursements held pending review. This runs alongside a deactivation and does not resolve automatically when the account is reinstated. It has to be pursued as its own matter.
06
Identity, address or business verification not passed, or a linked account flag. Almost always a documentation problem rather than a conduct problem, and it is fixed by supplying exactly what is asked for in exactly the format required.
Not every account comes back. Any agency that tells you otherwise before reading your notice is selling you hope, and hope is expensive when it is billed monthly.
We assess first and say no when we mean it. Cases we will usually decline:
If yours is in that list we will say so, explain why, and not charge you for the assessment. You may still disagree, and you are free to take it elsewhere. We would rather lose the fee than take money for an appeal we do not believe in.
Day 1
The exact wording Amazon used determines everything: which policy was cited, which team is reviewing, and what evidence will actually be considered. Most failed appeals we inherit answered a different question from the one that was asked.
Days 1–3
Supplier invoices that match the quantities sold, letters of authorisation, compliance and test certificates, or operational records depending on the citation. Evidence assembly is usually what determines the outcome, not the writing.
Days 3–5
Root cause, immediate corrective action, preventative measures. Specific, dated, verifiable. No apology paragraphs. Amazon’s reviewers are assessing whether the problem can recur, not whether you feel bad about it.
Ongoing
Responding to counter-questions, escalating where a first-line rejection is clearly a misread, and pursuing withheld funds as a separate track. Timelines are Amazon’s, not ours, and we will not pretend to control them.
After
Reinstatement restores the account, not the rank. Listings, advertising history and velocity all need rebuilding, and that work is where the revenue actually comes back.
Private-label supplements and skincare. The account was deactivated when we took it on, so there was no advertising to optimise and no revenue to protect. Reinstatement was the whole job before anything else could start.
Once it was live again, the rebuild ran under restricted-category advertising rules that ruled out most standard tactics, against lead times that had already slipped during the suspension.
One client outcome under specific conditions. It is not a forecast for your account, and reinstatement itself is never guaranteed.
Reinstatement, then recovery
Monthly revenue. Rebuilt from suspension.
The part sellers underestimate
Reinstatement felt like the finish line to the client and was actually the starting one. The account came back with its ranking gone, its advertising history wiped and its stock position broken.
Six months of the result above was rebuild work, not appeal work. If you are choosing who handles your appeal, choose someone who can also run the account afterwards. Otherwise you win the argument with Amazon and still have no business.
Both compliance engagements. Neither involved advertising, listings or account management. This is work we do on its own.
Nuvothera
Two of the harder product types on Amazon. Skin-condition claims and turmeric formulations both attract enforcement, and most appeals in this space fail because they answer a general policy question rather than the specific citation.
Reinstated inside the first month on the strength of the existing documentation and the argument, with no new certification required. The evidence the client already held was sufficient. It had simply never been presented in the form the reviewing team needed.
Compliance-only client
An account carrying 88 open enforcements across its catalogue. We were engaged for compliance alone: no advertising, no listing work, no account management.
Eighty-seven were cleared inside five weeks by grouping them by root cause rather than working the queue item by item. Most large enforcement backlogs are four or five underlying problems repeated across a catalogue, and solving them individually is how sellers spend six months on five weeks of work.
One remained unresolved. We would rather report that than round it up.
Selected agency clients
Four channels, one job each: turn spend into signal. No bloated retainers, no service you don’t need.
You pay the main fee only if you get the account or listing back. There is a £200 fee to open a case, charged after the assessment and only if we have accepted it.
The assessment is free. If we accept your case and you choose to proceed, the £200 case opening fee covers the initial work. The main fee is payable only on reinstatement, as defined in your agreement.
Suppressed listings, often days. Single ASIN appeals, one to three weeks. Full account deactivations, anywhere from two weeks to several months depending on the citation and how many appeals have already been filed. Anyone giving you a firm date is guessing. Amazon controls the clock.
Not necessarily, but it is harder, and the reason usually matters more than the count. Repeated rejections normally mean the appeals addressed the wrong root cause or lacked the specific evidence required. A third appeal that repeats the first two will fail. Send us what you submitted and we will tell you whether there is a different case to make.
No. Nobody can, and it is worth walking away from anyone who says otherwise. What we commit to is an honest assessment beforehand, a fixed fee, and an appeal built on the actual citation with the evidence it requires.
Written confirmation from Amazon that selling privileges are restored, received within 90 days of us submitting the appeal. If only part of your catalogue comes back, we charge the listing rate rather than the account rate. If Amazon reinstates and then deactivates again for the same citation within 30 days, we continue working at no further charge. All of this is in the agreement before you pay anything, so there is nothing to argue about afterwards.
Because assessing a case properly takes hours, and we only charge it once we have read your notice and decided we can help. It also keeps us honest, because we can afford to say no, which is the whole basis of the model. If we decline your case you pay nothing at all.
No. Operating a second account while one is deactivated is itself a policy breach and is how a recoverable situation becomes a permanent one. If you have already done it, tell us. It changes the approach and we need to know before we write anything.
We prepare and submit through your account with your authorisation, and we will not contact anyone, whether Amazon, suppliers or complainants, without your written instruction. Everything you send us stays confidential.
The account comes back without its ranking, advertising history or velocity. You can take the rebuild in-house, or we can run it, which is full management. Either way, budget for the rebuild being longer than the appeal.
Agency credentials
Recognition and platform partnerships from our work across ecommerce and digital marketing.
Premier Partner
Business Partner
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Credentials displayed under PSi DigiTech, our previous agency brand. View the original site ↗
Paste in what Amazon sent you. We will tell you what it means, whether we think it is recoverable, and what it would take, at no charge, within one working day.
If we do not think we can help, we will say that instead.
Start a project
Tell us about your brand. You get a written audit of your advertising, site and marketplace position, ranked by what each fix is worth.
No charge. About five working days. We reply within one working day, Monday to Friday, 9:00 to 18:00 UK.
London, UK
71–75 Shelton Street
Covent Garden, London, WC2H 9JQ
Ahmedabad, India
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