QuestMoor Pharmacy was selling across several channels at once – its own website, eBay, and Amazon among them – but each was being run as its own separate effort, with no shared strategy tying them together.
One channel might be improving while another quietly leaked margin; listings, pricing and promotions weren’t consistent across platforms, and reporting was siloed by channel, so there was no single view of whether the business as a whole was actually becoming more profitable.
Growing one marketplace at a time, in isolation, meant wins in one channel were often offset by stagnation or inefficiency in another.